Update Reflects Organization’s Evolution from a Supplemental Youth Development Program in the 1980s to a Vital Education Partner Today
We are excited to announce the launch of the new Junior Achievement logo and brand. It’s the first change to the Junior Achievement logo since 1986. The update reflects the organization’s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 education partner today. JA helps students connect what they learn in school to life outside the classroom, especially when it comes to managing money, work and career readiness, and entrepreneurship.
“Junior Achievement has changed significantly over many years, and this update of our brand reflects that reality,” said Jennifer Helgeson, President. “We’ve worked closely with our partners in education, business, and the community to ensure that we deliver proven, life-changing learning experiences to students. This process, which includes the use of innovative learning technology, accelerated significantly over the course of the pandemic. The time just felt right to make this change to our brand to recognize what Junior Achievement has become.”
The brand update is also occurring globally, with JA operations in more than 100 countries worldwide beginning the process this year.
Since 1986, the Junior Achievement logo has consisted of a green triangle with three white or gold stairsteps in the triangle. The new logo, which resembles planes flying in formation or a flock of geese, borrows elements from the five previous JA logos. The new logo and branding, which utilizes dark blue, turquoise, yellow, and green color elements, represents how one leader in the community, working in tandem with Junior Achievement, can impact many lives. Ultimately, by working together, we can all rise above. Junior Achievement envisions “a world where young people have the skillset and mindset to build thriving communities.”
The first part of the brand update will begin immediately and will include websites, social media channels, and other marketing materials. The transition will also include updating curriculum, signage, buildings, and more and is expected to take a few years to complete.